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Bring qualified opportunities to your sales team.

Fit verified. Need confirmed. Next conversation agreed.

CoryntasOpportunity record

Sales / Opportunities

Asterfield Services

Dana Ruiz · Operations lead

StageQualified opportunity

Qualification

Confirmed
Why this company
B2B services with multiple client project teams.
Why now
A new client team launches in November.
What the buyer confirmed
Shared workspace needed before launch. Dana owns the rollout.

Buyer conversation

Buyer response

We need one workspace for our client teams before the November launch. I own the rollout—let's discuss the setup requirements next week.

Dana Ruiz · Customer reply

CRM handover

Ready for the sales team
Sales owner
Alex Morgan
Next conversation
Rollout requirements · agreed
CRM
Opportunity and conversation updated

A closer look

See the work behind the result.

Inspect the situation, the actions, and the decisions behind the result.

A reason to start the conversation

The agent searched approved company material for UK B2B service teams whose work fits Relay Digital's client-workspace offer. Asterfield's November team launch matched the near-term commercial priority, but that public signal was not treated as buying intent.

A company-name and business-domain check matched the prospect record before Dana was selected from its existing permitted contacts. Asterfield had no duplicate, existing-customer relationship or owned active opportunity; Dana had no opt-out restriction. Alex approved the relevant first message after those checks.

Related recordsS1S2S3S4S7

Qualification came from the buyer

Dana's reply supplied the facts the research could not: a shared-workspace need, a November target and responsibility for the rollout. Dana also agreed to continue the requirements conversation.

The agent followed through with the relevant service information and passed the conversation to Alex. This is a qualified next conversation under the sales criteria, not a prediction that the customer will buy.

Related recordsS1S5

Sales takes over with a current record

The CRM moved from an unconfirmed researched prospect to a qualified opportunity assigned to Alex. Need, timing, rollout owner and the agreed next conversation were saved alongside the company research and customer exchange.

Alex was notified with that context. Budget and commercial decisions remain for the sales conversation; no calendar event, quote or contractual commitment was created.

Related recordsS3S5S6

What does not become an opportunity

A company that merely resembles the target profile remains a researched prospect. Without a buyer-confirmed need, target period and accepted next conversation, the workflow does not promote it to this qualified state.

Duplicate records, existing customers, owned active opportunities and opted-out contacts are excluded from this new-prospect path. Ambiguous company matches require a sales-owner decision. If contact authority is missing or the buyer declines, outreach stops; the workflow does not assume contact enrichment, unrestricted cold outreach, calendar booking or a sale.

Related recordsS1S3S6S7

The working records.

Review the information behind the work.

S1Relay Digital · Offer and qualification criteria

The managed client-workspace service is for UK B2B service companies coordinating several client projects. Commercial priority: a new team or service launch with a relevant workspace need in the coming quarter. Use the approved offer—shared client intake and project-status views—not unapproved custom features or discount promises. Handover criteria: relevant company fit, a buyer-confirmed workspace need, an identified rollout owner, a stated target period and an agreed next conversation. Public announcements alone do not qualify an opportunity. Budget, commercial terms and purchase authority still belong in the sales conversation.

S2Asterfield · Company profile and team announcement

The agent searched approved public company material against Relay Digital's customer profile. Asterfield is a UK B2B service company working through multiple client project teams; its announcement describes a new client team planned for November. This matches the approved service and near-term commercial priority. The research establishes relevance and a reason to ask about needs, not purchase intent. Dana Ruiz, operations lead, was selected from the permitted business contacts already in the CRM because the role relates to the proposed rollout.

S3Sales owner · Outreach approval

Alex approved public company research, checking the CRM for eligible accounts, selecting an existing permitted business contact and the first message to Dana. The configured workflow may send that approved message, handle replies and update the opportunity record after the pre-contact exclusions are checked. It must stop if the contact declines. It does not enrich personal contact details, book calendar events, quote prices or make contractual commitments.

S4Asterfield · Sent first approach

Hello Dana, I saw that Asterfield is adding a client team in November. Relay Digital provides a shared workspace for client intake and project updates. Is coordinating the new team's client work something you are looking to improve before launch?

S5Dana Ruiz · Buyer reply and follow-through

We need one workspace for our client teams before the November launch. I own the rollout—let's discuss the setup requirements next week. The reply confirms the need, target period and operational owner. The agent replied that Alex would continue the requirements conversation and attached the existing service overview; no meeting was booked and no implementation date or price was promised.

S6CRM · Before and after the conversation

Before: researched prospect; need and timing unconfirmed; opportunity owner unassigned. After: qualified opportunity; shared client-workspace need recorded; target period November; rollout contact Dana Ruiz; sales owner Alex Morgan; next requirements conversation agreed; research and conversation attached. Alex received the handover notification. No contract, confirmed budget, closed sale or achieved revenue is recorded.

S7CRM · Pre-contact account matching and exclusions

Company-name and business-domain matching resolved Asterfield Services to its existing prospect record. No duplicate account or active opportunity was found. Asterfield was not an existing customer and had no current sales owner. Dana was an existing permitted business contact with no opt-out restriction. The configured eligibility check excludes duplicates, existing customers, active opportunities already owned by sales and opted-out contacts from this new-prospect path; ambiguous matches require a sales-owner decision before contact. Asterfield passed those checks before the approved first message was sent.

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